4.0 - Football Performance, Innovation: Concept / Narrative / Graphic Direction / Knit Innovation / Print Design / Font Design / Trims

→ Notable project was conceptualizing and developing the design language and direction for Paris Saint Germain Dark Knight Nike Knit uniform. A three year body body of work was the genesis for setting a new benchmark for product innovation at Nike Football. Our teams design, development and asset management work supported the global business efforts to position the premium club beyond the field of play, into an aspirational destination where the club brand connects seamlessly into fashion, culture, sport, performance and innovation.